Client
Quilter
The context
Quilter provides financial advice, investment solutions, and wealth management services, with the goal of helping people across generations build brighter financial futures.
The challenge
Encourage consumers to proactively think about — and plan for — their long-term financial future in a crowded and often complex financial services landscape.
The solution
The “Money needs a plan” campaign used sharp, witty copy paired with a clean, minimal aesthetic to stand out in a busy market. With media placements focused around the City, the creative was designed to be bold, instantly attention-grabbing, and highly memorable — prompting viewers to pause and reflect on their financial future.
Role
Art Direction
Design
