Client

Nike Running

The context

Nike makes best-in-class running shoes. With marathons and half-marathons happening across Europe year-round, the opportunity is clear: show up unmistakably as the running brand.

The challenge

Own the race moment by inspiring rebel runners – those who choose the harder road. Motivate them before, during, and after race day. Engage both runners and spectators at scale in a bold, disruptive way. Dominate the running landscape without official sponsorship, and firmly cement brand leadership.

The solution

We run because its hard taps into the core runner mindset, celebrating the grit it takes to choose difficulty over comfort. A bold, simple  paired with evocative copy creates standout disruption – fuelling pride, inspiring participation, and reinforcing the brand as the true champion of runners.

Role

Art Direction
Design