Client
Sage
The context
Sage provides software that helps small businesses manage their accounting and payroll.
The challenge
Encourage existing Payroll customers to adopt Sage’s Accountancy solutions (and vice versa) through a targeted cross-sell campaign.
The solution
Created a series of short, engaging animations by repurposing character assets from existing campaign creative. Backgrounds were removed and the animations were paired with authentic quotes from real Sage customers to deliver relatable, emotive messaging.
Role
Design
Design Direction
Selling Accounting to Payroll customers
Selling Payroll to Accounting customers
