TfL

Project

TfL’s marketing emails were bland, formulaic and very copy heavy. I was briefed to fully redesign their emails which are sent to 2.5m people bi-weekly. 

• Creation of modules to allow information to be presented in engaging and bite-sized chunks
• Provide suggested copy length for each module
• Explore ways of using personalised data to increase engagement and relevance
• Explore the use of immersive email tech to increase engagement
• Suggestions for bespoke and solus builds