Client
Sky
Project
A highly immersive, targeted weekly email sent to 5 million Sky customers, helping them what to watch in the week ahead.
Project included:
- Modular template design
- Channel takeover design
- Solus show takeover design
- Data hook selection incorporating content suggestions based on viewing history and previous email interaction
- Interactive email tech, including tap & flip, carousel, pan and zoom
- Guideline creation
Role
Design
Guideline Creation
Design Direction
Art Direction
Entertainment, Cinema and Sport Templates
Channel takeover
Solus show takeover
Talent takeover
Data capture
