An immersive, targeted email campaign designed to keep NOW TV’s existing and anticipated 300,000 new subscribers attached to the NOW TV platform and all it has to offer.
Highly personalised pre-season, in-season and lapsing emails
A digital ‘mood matcher’ website that matches the viewer’s mood with one of the GoT characters, who recommend additional content to keep watching
Reactive social activity responding to fan sentiment
Gamification aligning GoT character to other box sets and films
Role
Design Design Direction
Pre-season
In-season – episode reaction
Lapsing
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